World Rugby

10x was instrumental in expanding rugby’s digital footprint into untapped markets.By executing a rights-managed distribution strategy on Facebook and YouTube, 10X brought live match action to fans in “dark” territories where traditional broadcast was unavailable. Supplemented by the bespoke #MyRugbyMoment campaign, we helped World Rugby achieve a staggering 600% increase in live social video views and broke record engagement levels, turning the tournament into the most socially-consumed rugby event in history.