A New Standard forSports Rights.

10x was founded by four partners who grew tired of watching sports legacy stall in a digital vacuum. We didn’t come together to build another strategy consultancy; we built an operational powerhouse to solve the industry’s most expensive problem: the disconnect between premium rights and modern fan behavior.

Our collective experience was built at the intersection of four critical industries: Sports Business, Global Distribution, Creator Management, and Operational Technology. We realised that while the way fans consume sport has changed, the infrastructure for rights holders hasn't kept pace.

We built 10x to be the bridge. We aren't just advisors; we are the "do-ers" who sit between your needs and your activation. We handle the heavy lifting - partner negotiations, platform integrations, and live activations - to ensure your legacy isn't just preserved, but powered by the data and revenue of a modern, owned community.

We believe every rights holder deserves a direct line to their fans. We are here to build it.