A New Standard forSports Rights.

10x was founded by four partners who grew tired of watching sports legacy stall in a digital vacuum. We didn’t come together to build another strategy consultancy; we built an operational powerhouse to solve the industry’s most expensive problem: the disconnect between premium rights and modern fan behavior.

Our collective experience was built at the intersection of four critical industries: Sports Business, Global Distribution, Creator Management, and Operational Technology. We realised that while the way fans consume sport has changed, the infrastructure for rights holders hasn't kept pace.

We built 10x to be the bridge. We aren't just advisors; we are the "do-ers" who sit between your needs and your activation. We handle the heavy lifting - partner negotiations, platform integrations, and live activations - to ensure your legacy isn't just preserved, but powered by the data and revenue of a modern, owned community.

We believe every rights holder deserves a direct line to their fans. We are here to build it.

Our Process

Our model is structured around a
critical flaw, locating uncaptured fan value.

Planning

We build a plan around your
awareness and revenue goals

Build

We take your live and non-live content and
curate a fan, sponsor and athlete
network for distribution.

Contract

Once vetted, 10x contracts
channels to take your content.

Campaign

We run your campaigns over the top,
including sponsorship, ticket campaigns
and branded ad placements.

Distribute

We simulcast and distribute your live and non-live content to these pre-vetted channels, including your campaigns.

Reporting

We report on the success with a curated analytics and insights report.

10x

Sports are leaving £££ on the table.

The future of live sports content is social and distributed. Fans are shifting from traditional television to creator-driven channels.

90%

Gen Z and Millennial fansconsuming sports onsocial medIa not TV

3%

Growth predictionfor Tier 2 sports sponsorship revenuein 2026 (SportsPro)

£52b

Value of the sportssponsorship market(2025)

75%

Sports fans remain anonymous to the organisations they support.

Leadership

Our team brings a diverse and complementary set of skills, with deep experience in sports business, digital media, technology, and analytics. We are passionate about empowering rights-holders and connecting fans with the sports they love.

Stephen SidloCo-Founder

Award winning media & marketing distribution expert with experience as a CMO of two new sports leagues. Experienced in TV production, rights sales and social media mass distribution.

Kim ParkerCo-Founder

Commercial marketing
professional with extensive
experience working in a
number of globally diverse
sports media, content and
technology businesses.

Charlie GreenCo-Founder

Former COPA90 Director of
Media and MediaCom Buyer.
Charlie has a wealth of experience
in brand management and UGC
content in sports and entertainment.

Rodney JohnsonCo-Founder

Founder of Vensy, a global influencer marketing agency, helping brands to engage with audiences around the world - serving the NBA, EE and Formula E.

"The greatest risk to sporting legacy isn't a changing audience, it’s an outdated delivery. We exist to ensure that the heritage of the game and the habits of the modern fan are no longer moving in opposite directions."

Put the Engine to Work.

Tell us about your rights and your current distribution challenges. We’ll show you how we handle the heavy lifting.

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    Clients

    NBAGoodwoodWorld Rugby

    Headquarters

    London, UKAberdeen, Scotland

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