10x
10x
Media
Integrating brands into fandom across live games, highlights and shoulder programming in linear TV, live streaming, and digital.
Learn moreGrow Your Fan Base. Not Your Tech Stack
10x is the human-led service that empowers rights-holders to build, engage, and monetise existing fan networks by connecting them with FTA live sports content and branded partnerships.
90%+
Gen Z and Millennial fans consuming sports on social media not TV
£52B
Value of the global sports sponsorship market in 2025
£24B
Estimated value of the global influencer marketing industry in 2025.
01
Live Stream
Ingest
We seamlessly ingest your live sports feeds, splitting video and audio for personalised content and multi-platform distribution.
02
Bespoke Creator
Search
Our human-led service connects you with ideal fan channels, groups, and creators to reach highly engaged audiences.
03
Strategic
Distribution
We push your live sport to up to 30 channels via our CDN for maximum reach and high-quality viewer experience.
04
Revenue
Generation
Integrate product placements, ad-share models, and creator shoutouts directly into your feeds to unlock new revenue.
05
Performance
Reporting
Go beyond viewership: detailed reports show sponsorship value and guide optimisation for future campaigns.
Trusted by leading sports organizations
Why Choose 10x
Everything you need to activate and grow your sports content business
Revenue Generation
We provide a powerful foundation to boost ad-revenue, secure new brand partnerships, and drive ticket sales through a highly engaged, quantifiable audience.
Human-Led Service
Our team of sports and broadcast experts works with you to build a custom strategy for success, backed by our powerful platform.
Web Dashboard
An intuitive, centralised platform to manage all your creators, events, and analytics from a single screen.
Network Activation
A rights-managed centralised database for all your sports creators with performance tracking and engagement metrics for your new broadcast network.
Gateway Streaming
Secure, professional-grade streaming for live sports via our encrypted SRT gateway, giving you and your partners full control.
Sponsorship Analytics
Deep insights into content performance, audience growth, and the quantifiable media value of your sponsorship assets to secure future deals.
Delivering85%of all U.S. Sports Fans
Engaging3 of 5Americans
Driving230B+Impressions Per Year
About Us
10x is the leading hybrid agency and technology platform in the sports industry. Our consultative, data-driven approach to activate, grow, and measure fandom gives our partners a competitive advantage. We provide the platform to drive ad-revenue and brand return for your Free-to-Air rights.
• Go Direct-to-Fan. No OTT Required •
Core Pillars
Ready to 10x Your Sports Content?
Join leading sports organizations already using our platform to amplify reach and engagement.
No commitment needed — book a demo and see it in action.